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Sue Charles

Managing Partner

About Sue

Sue leads the global Life Sciences practice of Instinctif Partners, a leading business communications consultancy.

Having been actively involved with the biotech sector for over three decades, Sue is passionate about helping the UK’s strengths in bioscience innovation translate into commercial and investor success. Her global experience covers advising early stage private to large multinational companies, supporting clients through periods of celebration and challenge, and supporting successful financings both privately and on public markets. She has also provided communications counsel to academic and not-for-profit organisations in addition to numerous venture funds. Sue has contributed to initiatives to encourage the development of talent, including being an early supporter of BiotechYES and as founder of the ‘Career Alternatives for Scientists’ initiative.

A current member of the Board of the UK BioIndustry Association (BIA), Sue is an entrepreneur and business leader who has founded and sold three communications consultancies, an experienced CEO of a biotech spin-out and holder of non-executive positions. Sue was named as one of most inspirational women working in Life Sciences in in 2016 and again in 2017.

Sue has a first class Masters degree in Biochemistry from Oxford University and an MBA from Cranfield Business School.

Speaker's Sessions:

1570792500 - 1570796100

'How To' Develop & Manage Your Corporate Reputation to Boost Value

A strong corporate reputation is a vital component of an organisation’s success, with financial analyst recommendations, CSR strategies, media exposure, industry collaborations and positive perceptions all helping to boost market value. Yet, many organisations ignore these aspects as they grapple with the more hard-edged, day-to-day urgencies – reputation is a long-term concept that is difficult to quantify.

One thing is certain, there is a high cost to pay for losing a good reputation and your good standing with stakeholders.  A smaller firm may be devastated by loss of reputation, so it pays to have a strategy in place outlining how you plan to build and manage your corporate reputation.

This ‘How To’ session will support you in doing just that, addressing the importance of positively promoting your organisation by highlighting your key assets; how to showcase your unique strengths when pitching for funding or entering into a collaboration, and the importance of understanding cultural communication differences when networking with investors and the wider industry. 

Our expert speakers will also cover:
  • Experience and information – how do others view you based on direct and indirect interaction?
  • Getting key stakeholders to perceive the company as credible, reliable, responsible and trustworthy
  • How do you develop a positive identity based on demonstrating consistent performance over a sustained period?
  • Leveraging stakeholder support for the firm in times of difficulty
  • Using reputation to generate sustained competitive advantage
  • The importance of key opinion leader endorsement
  • The role of social media in today's fast moving world
  • Managing your brand and ensure it is supported by stakeholder experience
  • In times of skill shortages, a good business reputation assists in employee recruitment, development and retention
  • Ethics – a firm that has an ethical reputation will engender positivity
My Schedule


Instinctif Partners